Since music tours also function as advertisements in remote areas, materials produced must serve the dual purpose of advertising the events as well as the institution. Also, the specific tours had to remain separate but similar, as the concepts would be implemented across multiple ensemble tours.

In order to promote the concerts and the university, brand colors were combined with ensemble photos to create a blend of advertising material. The colors chosen were adaptable, and changed for individual tours.

The designs created were flexible, adaptable, and able to be passed on to other designers in the department for use on other tours. Isaac was able to provide artistic direction to ensure the templates were used correctly, and thus all designs remained consistent yet distinct.